How we helped Canada’s leader in smart home technology improve effectiveness and find efficiency

Process and Personalization

The Results

Through a standardized template and streamlined process, ecobee’s marketing team can easily add dynamic content blocks and personalization to their email marketing communications ensuring a high-level of personalization, an efficient deployment process while maintaining brand consistency.

The Challenge

ecobee required a standard master template to ensure brand consistency, but was also looking for a way to optimize the email deployment process for marketers without compromising the ability to include highly-personalized, dynamic content.

The Solution

Leveraging ecobee’s brand guidelines and creative design, Vigorate developed a responsive email template within Salesforce Marketing Cloud’s Content Builder.

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