How we helped Canada’s largest retailer drive more relevant communications

Walmart Category Affinity Scoring

The Results

First campaigns were compared to other models and proved effective:


Higher Revenue from category affinity tageted campaigns


Open Rate Increase

Better Customer Experience

With more relevant content and offers

The Challenge

Walmart had limited access to customer data, taking a largely "mass" approach to their customer marketing. The existing data infrastructure meant that the data required to unlock dynamic, personalized communications remained in silos, not accessible to the marketer in real time.

The Solution

Develop a category affinity model based on categories that a customer typically shops, the results of which can be used to power content and offer recommendations presented in various marketing channels with the aim of increasing conversion and retention rates as well as improving the customer experience.

Looking to drive relevance in your communications?