How we helped Canada’s roadside assistance leader grow their Marketing Automation Program

CAA Marketing Automation Program Management

The Results

"Vigorate has been instrumental in scaling our CRM operations. The growth in the last year would have taken us several years to achieve due to the strategic guidance and development horsepower that Vigorate brings"

Anil Panchal, CAA South Central Ontario


Open Rate in 100M+ email communications across 160+ ad-hoc deployments in 12 months


Faster creation and deployment of emails


35+ Customer Journeys created and monitored

The Challenge

CAA South Central Ontario needed to significantly scale the Marketing Automation Program to meet and extend their reach and engagement goals without drastically increasing the size of their marketing team.

The Solution

Vigorate offered a full end-to-end support program including:

  • Backend Development: journey building, triggered automations, custom coding
  • Frontend Development: email design revamp, full email and cloud page creation
  • Strategy: insights, program development and improvement
  • Reporting: custom email and impression reporting, Quarterly Business Reviews

Looking to drive relevance in your communications?