How we helped Canada’s roadside assistance leader grow their Marketing Automation Program
CAA Marketing Automation Program Management
The Results
"Vigorate has been instrumental in scaling our CRM operations. The growth in the last year would have taken us several years to achieve due to the strategic guidance and development horsepower that Vigorate brings"
Anil Panchal, CAA South Central Ontario
30.2%
Open Rate in 100M+ email communications across 160+ ad-hoc deployments in 12 months
2X
Faster creation and deployment of emails
Fully
Automated
35+ Customer Journeys created and monitored
The Challenge
CAA South Central Ontario needed to significantly scale the Marketing Automation Program to meet and extend their reach and engagement goals without drastically increasing the size of their marketing team.
The Solution
Vigorate offered a full
end-to-end support program including:
- Backend Development: journey building, triggered automations, custom
coding
- Frontend Development: email design revamp, full email and cloud page
creation
- Strategy: insights, program development and improvement
- Reporting: custom email and impression reporting, Quarterly
Business Reviews
"Vigorate has been
instrumental in scaling our CRM operations. The growth in the last year would have taken us
several years to achieve due to the strategic guidance and development horsepower that Vigorate
brings"
– Anil Panchal, CAA South Central Ontario