How we helped Canada’s leader in
smart home technology improve effectiveness and find efficiency
Process and Personalization
Through a standardized template and streamlined
process, ecobee’s marketing team can easily add dynamic content blocks and personalization to
their email marketing communications ensuring a high-level of personalization, an efficient
deployment process while maintaining brand consistency.
ecobee required a standard
master template to ensure brand consistency, but was also looking for a way to optimize
the email deployment process for marketers without compromising the ability to include
highly-personalized, dynamic content.
Leveraging ecobee’s brand
guidelines and creative design, Vigorate developed a responsive email template within
Salesforce Marketing Cloud’s Content Builder.