How we helped Canada’s leader in smart home technology improve effectiveness and find efficiency
Process and Personalization
The Results
Through a standardized template and streamlined process, ecobee’s marketing team can easily add dynamic content blocks and personalization to their email marketing communications ensuring a high-level of personalization, an efficient deployment process while maintaining brand consistency.
The Challenge
ecobee required a standard master template to ensure brand consistency, but was also looking for a way to optimize the email deployment process for marketers without compromising the ability to include highly-personalized, dynamic content.
