How we helped a leading
Geomarketing agency build advanced reporting.
GeoMedia Datorama Implementation
GeoMedia is able to better service their clients and
provide key insights to ultimately improve campaign performance
GeoMedia wanted to advance
their current reporting infrastructure and automate them to
realize efficiencies and gain better insights into campaign targeting and performance
We harmonized data across
social, ad networks, and internal data sources to allow geographic, product and store
views in developing detailed dashboards. These visualizations surfaced new insights into
Facebook product carousel ad performance as well as Google display and video ads across
planned targets in order to enable proactive optimization of spend.