How we helped a regional energy company drive loyalty redemption and increase frequency
Harnois Énergies Loyalty & Redemption Program
The Results
The final deliverable was a complete marketing automation solution housing customer loyalty data and generating segments for targeting as well as two automated nurture journeys – one designed to drive frequency and the other points redemption.
40.3%
Made a purchased after entering the journey
9.4%
of the lapsed group redeemed points after entering the journey
The Challenge
Harnois was looking for a way to increase frequency of customers transactions as well as drive an increase in loyalty points redemption to ensure that loyalty points achieved the desired burn rate and were not accumulating in customers accounts.
