How we helped Canada’s largest
charitable funder of child health research in Canada.
SickKids Foundation MarTech & Process Overhaul
Seamless migration from previous email platform hitting
tight timelines and
improving processes as well as lead times for marketing execution. This allows SickKids to more
effectively understand and communicate with the donor base in order to increase lifetime value
and reduce attrition.
SickKids Foundation was faced
with a tight timeline to migrate to a new email marketing platform, which necessitated
migrating from a partner owned and managed solution to an internally owned
A fulsome audit of the
existing marketing technology infrastructure which lead to the architecture of the new
Salesforce Marketing Cloud instance. In parallel we lead strategic planning initiatives
aimed at maturing the 1:1 marketing strategy and integrating data to drive always on