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How we helped Canada’s largest retailer drive more relevant communications
Walmart Category Affinity Scoring
The Results
First campaigns were compared to other models and proved effective:
5X
Higher Revenue from category affinity tageted campaigns
5%
Open Rate Increase
Better Customer Experience
With more relevant content and offers
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The Challenge
Walmart had limited access to customer data, taking a largely "mass" approach to their customer marketing. The existing data infrastructure meant that the data required to unlock dynamic, personalized communications remained in silos, not accessible to the marketer in real time.
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