Open To Change: How Apple’s Removal of the Tracking-Pixel Will Change Email Marketing
pple recently announced some enhancements to their privacy and identity protection toolkit. Among these enhancements is a change to tracking pixels in their proprietary email apps (Mail). Tracking pixels are the means through which email service providers measure opens. As such, we anticipate that with the iOS15 updates (expected September 2021), these data will no longer be accurate.
Here's what we expect to be impacted and what we believe will remain this same: